Not In My Family

Copywriter: Molly Cathcart; Art Director: Anna Farrell; 
Executive Creative Director: Richard Morgan;

Molly and I are incredibly proud to not only have won the pitch for the BreastScreen 2018 TVC campaign against competitive top Sydney agencies, but we were proud as women to work on an incredibly important campaign. I think it's safe to say this is 'our baby' and we are absolutely delighted with the results.

What an incredible team to work with for such an important cause.


20 Minute Tutorials

Copywriter: Molly Cathcart; Art Director: Anna Farrell; 
Executive Creative Director: Richard Morgan; Director: Andreas Pratiko

Did you know it only takes 20 minutes to get a Mammogram? We decided to create a metaphor for just how short and impactful that time can be by creating a series of 20 minute tutorials. They were shared across social media to highlight the value of 20 minutes.


GP Inforgraphics

Copywriter: Molly Cathcart; Art Director: Anna Farrell; 
Executive Creative Director: Richard Morgan; Director: Andy Fernandez

We made a series of short, easy-to-understand infographics for BreastScreen NSW to use in doctor's waiting rooms and social media
to drive people to get mammograms.